Who Are We

Y-combinator backed and recently voted ‘Fintech Startup of the Year 2022’ at Fintech Awards London, Verto helps businesses in emerging markets reach the world by making cross-border payments easy.

We enable businesses to accept payments and send payouts globally in one single platform. Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes and grow. We have worked with thousands of businesses globally since our launch in 2018 and have high growth aspirations for the future. By 2028, it’s forecasted payments revenue from emerging markets will exceed that of mature markets by $400bn, join Verto to make us the number one B2B payment provider in this space.

The Role 

We are seeking an experienced a CRM Manager who is passionate about driving customer acquisition and retention through targeted email marketing and effective CRM strategies. You will be responsible for driving revenue growth and achieving ambitious targets through the development and execution of email marketing campaigns and CRM activities.

This role will require a deep understanding of our customer base, the ability to analyze customer data and behaviour, and a track record of driving business results through email marketing and CRM. 

Responsibilities

Acquisition and Retention

• Collaborate with the sales and marketing team to develop lead generation strategies and tactics that align with the company's business objectives, and execute targeted campaigns to drive new business opportunities.

• Manage lead data in our CRM system, and work with the sales team to ensure lead quality, lead nurturing, and lead conversion.

• Develop and implement effective email marketing campaigns to drive customer acquisition and retention.

• Develop and execute targeted campaigns through our CRM system to drive revenue growth and customer engagement.

• Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives.

• Create engaging and relevant content for email marketing campaigns, CRM activities, and other marketing channels to drive customer engagement and lead generation.

Automation

• You continuously strive to automate campaigns along the entire customer lifecycle to achieve scalability

• Setting up automation systems to execute lead distribution to the entire sales floor.

• Troubleshooting daily issues and challenges faced by the sales team, collaborating with other teams in the organization for all CRM initiatives.

Testing and Optimisation

• You carry out regular A/B tests of the campaigns

• Driving CRM initiatives and overseeing the execution of campaigns.

• Develop tracking to improve the conversion ratio

• You work cross-functionally with different departments to develop and execute complex and automated campaigns that use insights from across the company

• Stay up-to-date on industry trends and best practices in email marketing and CRM, and apply these learnings to drive innovation and improvement in our marketing efforts.

Reporting

• Monitor and report on the effectiveness of lead generation campaigns, and make recommendations for improvement based on data and analysis.

• Monitor and report on the effectiveness of email marketing campaigns and CRM activities, and make recommendations for improvement based on data and analysis.

Data Management

• Analyze customer data and behaviour to identify trends and insights that can inform marketing and communication strategies.

• Maintaining and improving data management processes and accuracy.

• Manage and maintain customer data in our CRM system to ensure accuracy and completeness.

Requirements 

• 3+ years of experience in email marketing and CRM management, with a track record of driving business results.

• Experience in Data Analytics.

• SQL or MS Excel proficiency.

• Experience working in the payments or financial services industry is preferred.

• Strong analytical skills and ability to use data to drive decision-making.

• Experience with CRM systems (specifically HubSpot) and email marketing platforms (e.g. Mailchimp, Campaign Monitor, Active Campaign etc).

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

• What We Offer

  • 33 days holiday each year (Including Bank Holidays)
  • 5% Employer contribution towards Pension
  • Hybrid working policy
  • Regular company social events
  • Perkbox Subscription and private health and dental for employees and their family