At Verto, we’re passionate about helping businesses in emerging markets reach the world. What first started life as an FX solution for trading specific currencies has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of emerging markets.

We believe that where you do business shouldn’t determine how successful you are or your ability to scale. Millions of companies daily juggle long settlement periods, high transaction fees, and limited liquidity when trading with businesses in regions like Nigeria. We’re on a mission to change this by creating equal access to seamless payment and liquidity solutions that are already a given in developed markets.

We’re not alone in realising the opportunity and need to solve for emerging markets. We’re backed by world-class investors, including Y-Combinator, Quona, and MEVP, power payments for some of the most disruptive start-ups in the world, and have a list of accolades from leading publications, including being voted Fintech Start-Up of the Year at the Fintech Awards London 2022.

Each year we process billions of dollars in payments and provide companies with solutions that help them save money, automate processes, and grow—but we’re only just getting started.

We’re seeking a strategic and results-driven Growth and Marketing Manager to spearhead customer acquisition, engagement, and retention efforts in Nigeria. In this role, you will be expected to achieve key milestones such as driving measurable growth in customer acquisition, launching impactful marketing campaigns, and building a strong local brand presence. You will play a pivotal role in advancing Verto’s mission by identifying growth opportunities and leveraging your marketing expertise to expand our reach in the Nigerian market.

In this role you will:

• Drive Customer Acquisition: Develop and execute targeted campaigns to attract and onboard new customers across key industries.
• Enhance Brand Awareness: Build Verto’s brand visibility through strategic marketing initiatives, partnerships, and events tailored to the Nigerian market.
• Develop Growth Strategies: Identify and implement growth opportunities that align with business objectives and market dynamics.
• Leverage Digital Marketing: Use digital channels, including SEO, PPC, and social media, to engage and convert prospective customers.
• Monitor Performance: Track and analyse the performance of marketing and growth initiatives to identify successes and areas for improvement.
• Collaborate with Sales Teams: Work closely with the sales team to align marketing efforts with revenue goals and provide support through lead generation.
• Create Localised Content: Develop and manage region-specific content to engage the Nigerian audience, including blog posts, white papers, and case studies.
• Foster Partnerships: Identify and establish partnerships with local organisations, industry bodies, and influencers to expand Verto’s reach.
• Customer Retention: Implement strategies to boost customer loyalty and reduce churn through targeted campaigns and engagement efforts.

You’ll be responsible for:

• Increasing the number of active customers in Nigeria within the first 6-12 months.
• Executing high-impact marketing campaigns that deliver measurable ROI.
• Building and maintaining a strong local presence for Verto through events, partnerships, and public relations.
• Providing actionable insights from marketing data to refine strategies and achieve growth targets

Skills and Qualifications:

• A bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in growth marketing, preferably in fintech, payments, or SaaS.
• Proven track record of driving measurable growth through data-driven marketing strategies.
• Strong understanding of the Nigerian market, including digital and traditional marketing landscapes.
• Experience with marketing tools such as Google Analytics, HubSpot, and social media platforms.
• Exceptional analytical skills to interpret performance data and identify trends.
• Excellent communication and storytelling skills to craft compelling messages for diverse audiences.
• Ability to manage multiple projects in a fast-paced environment with attention to detail.